Make Your Offer Standout

If a seller was looking at two offers for exactly the same price on their home, there would still be things that could make one standout more than the other. If there happens to be more than two offers, things can really get sticky for a buyer. For that reason, it is good to craft the most attractive offer possible because even if you don’t have competition now, another offer could come in during negotiations and derail all your efforts to that point. InTouchbyPatZaby-unique.jpg

Anything that can give the seller the peace of mind that one contract will close on time and as agreed will make them more comfortable in accepting one offer over another. Buyers can consider putting up larger than customary amounts of earnest money and limiting the contingencies to only the most essential items.

The closing costs could be more expensive to the seller based on the type of mortgage a buyer is obtaining. One buyer may be asking the seller to pay part or all of their acquisition costs and the other buyer is paying their own costs.

The borrower who has a signed, preapproval letter will appear to have a greater certainty to closing than a buyer who only says they have talked to a loan officer. Some lenders’ letters are considered “gold” and others may not be worth the paper they’re written on. The seller will depend on their listing agent to advise them.

In most cases, the seller will be taking all or part of the cash they receive from the sale of their home and buying another one. If they have to put a contingency clause in the contract based on their current home selling, it weakens their position. Conversely, it will strengthen a buyer’s position if they don’t have to make their offer contingent upon selling their current home.

Even shortening the inspection periods and offering to close early or possible lease the home back to the seller for a short time can be valuable negotiating factors.

Finally, don’t overlook the value of a personal hand-written letter that tells the seller why you want their home. An emotional connection has been known to make a difference for one set of buyers getting the home.

Published by Trey McCallie

Trey McCallie is the Principal Broker for Realty One Group Bluegrass. Trey sells residential real estate in Central Kentucky and is responsible for recruiting, mentoring, and training agents. He has 17 years of experience in Real Estate and 25 years total in sales and marketing. Before real estate, Trey sold data storage and management solutions to Fortune 1000 and mid-market organizations representing companies such as Oracle, Sun, EMC, and HP. Trey is a native of Roanoke, VA where he lived for 22 years. Trey began his career in Real Estate with Napier Realtors ERA in the West End of Richmond, VA. In 2007, Trey sold 30 homes and produced $6.15 million in volume, earning national recognition from ERA. In 2008, Trey was hired as the Managing Broker of Long & Foster’s Blacksburg, VA office. Long & Foster is the largest privately held real estate company in the U.S., with 220 offices in the Mid-Atlantic. In Blacksburg, he managed 35 agents and 2 staff. While at Long & Foster, he was named to the Executive’s Club and drew rave reviews from the agents he mentored. Trey is an avid college football fan, following the Virginia Tech Hokies since he was young. He has traveled to many of the ACC stadiums and will now start marking some SEC stadiums off his list. Trey also enjoys golf, serving his community, concerts, and movies. Trey has been a Rotarian since 2003, serving as Sergeant at Arms and Director of Membership; he recently joined the Rotary Club of Lexington. Trey is married to DeeDee Robinson. DeeDee is the Enterprise Administrator for Capacity Command at UK Healthcare. DeeDee has encouraged Trey to follow the Cats as well as the Hokies so he is adding many BLUE items to his wardrobe. Trey and DeeDee have a daughter, Harper Lawson, born in July 2012 and son, Spencer, born in June 2014. Trey is a graduate of Randolph-Macon College in Ashland, VA where he remains involved as a member of the Board of Associates and Presidents Society Executive Committee. Trey is also a member of the Pi Kappa Alpha Fraternity and is an alumni advisor to the Kappa Chapter at Transylvania University.

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